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Interview with Mr Florian Söhnel, General Manager

Florian Söhnel, General Manager — Cavomarina Beach Hotel

Florian Söhnel

General Manager

1. Modern Transformation & Vision

You know, people sometimes ask about "the big renovation" as if there was one single moment of transformation — but the truth is, Cavomarina Beach is a living, breathing thing. It's like a home. Every winter, when the last guests leave and the season winds down, we roll up our sleeves and get to work again. Always by priority.

The things guests don't see always come first — safety infrastructure, systems, the bones of the building. That's non-negotiable. But then comes the fun part. A couple of seasons ago, we completely redesigned our Annex Pool rooms with a fresh, modern, comfortable look. Imagine waking up in the morning and stepping straight from your terrace into the pool — that feeling is hard to beat. We also transformed the restaurant terrace into this beautiful open space overlooking the sea, where breakfast suddenly becomes an experience, not just a meal. We added a new sun deck with loungers around the pool. And this past winter, it was time for all our Comfort rooms — new air conditioning, new lighting, smart storage solutions, a whole new feel. They turned out beautifully, if I may say so.

We've renewed all the beach loungers, refreshed every corner we could get our hands on... and honestly, every time we finish one project, fifteen new ideas pop up. That's just how it works. But we put our heart into every detail, because at the end of the day, our vision is simple: we want our guests to walk in and feel that someone genuinely cares about this place. Because we do.

2. Exceptional Service & Award-Winning Ratings

First of all, let me say — those numbers make me incredibly proud, but not because of the numbers themselves. They make me proud because they reflect something real: our guests are happy. That's all we really want.

But I'll be honest with you — it also keeps us up at night, in the best possible way. When I see that out of 4,500 hotels in Corfu, we're sitting in second position on HolidayCheck, and that for the third consecutive year we've won the HolidayCheck Award — which is basically the Oscar of the hospitality industry — that fills you with joy, but it also fills you with responsibility. It's a kind of beautiful pressure we put on ourselves. Every season, the bar is higher because we set it higher.

The secret? There's no secret formula, honestly. It's a team of extraordinary human beings who genuinely care about the people staying with us. We don't train our staff to "perform service" — we encourage them to be themselves, to be warm, to treat every guest the way they'd treat someone visiting their own home. When that's authentic, guests feel it from the very first moment. And that's something no rating system can fully capture — but it's exactly what earns those scores.

3. Redefining the Kavos Experience

Ah, Kavos! Yes — for years, Kavos was known for one thing: young British holidaymakers coming to party hard from July through the end of September. That was the reputation, and for many, that was the whole story of this place.

But we looked around and saw something completely different. We saw the incredible natural beauty surrounding us — the crystal-clear water, the coastline, the sunsets, the tranquility outside those few summer months. And we thought: why should all of this be enjoyed only during peak party season? So from the very beginning, we made a bet — we wanted to extend the season, open earlier, close later, and attract a different kind of guest. Not the party crowd, but lovers of beauty, of nature, of comfort. More mature travellers who appreciate quality over volume.

I have to tell you, when we first told colleagues at other hotels that we wanted to open in April and stay open until the end of October, they thought we had completely lost our minds. "April in Kavos? Who's coming to Kavos in April?" Well — it turns out, a lot of wonderful people.

And something beautiful happened: after seeing that it actually worked, other hotels in the area started renovating, improving, attracting better clientele too. I'd like to think we were a bit of a pioneer in that — and we still are. This year, we opened at the end of March and we'll stay open until mid-November. Kavos is becoming something new, and we're proud to be part of that story.

4. Digital Identity & The New Website

This is a great question, and for me the answer is very simple. When someone visits our website for the first time, before they've ever set foot on our property, I want them to feel one thing above all: "I'm going to feel at home here."

That's it. No complicated marketing language, no over-the-top promises. Just a genuine sense that from day one of their holiday, they'll be in a place where the surroundings are paradise, the food is fresh and delicious, and the people around them — our team — will make them feel welcome and comfortable. Truly comfortable, not hotel-brochure comfortable.

Because here's what I believe: when a guest doesn't need two or three days to "settle in" and start relaxing — when they feel at ease from the very first moment — that's like gaining extra days of vacation. And isn't that what everyone really wants? More of that feeling, not less.

So if our new website can capture even a fraction of that warmth through the screen, we've done our job. The rest, they'll discover when they arrive. And trust me — the real thing is even better.

Florian Söhnel

General Manager

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